Why do you practice PR?

I’ve been thinking about this for a while now and have decided to put my thoughts on the net after recent one sided conversations with fellow practitioners and reading good blog posts such as David Mullen’s post “Are you contagious”  and Valley PR Blog’s post “Going into PR? Give it serious thought…puh-leeze.”
Why do I practice PR? No – […]

Off topic pitching – on purpose?

Journalists complain about receiving a pitch that is completely off topic and not anywhere near their beat. Understandable when you have to read a few hundred e-mails a day from PR people. It happens, PR practitioners have access to thousands of contacts by subscribing to services such as Vocus or Cision. Some PR practitioners blast their […]