Nine factors that determine news value

Tweet
It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need […]

Twitter News: Real or Fake?

Tweet
In the past few months, Twitter has been a main source for breaking news. Unfortunately, like news broadcasts, most of the breaking news is negative. The question remains, who can you trust for your news on Twitter?
Some time before Michael Jackson was officially pronounced dead, he was already dead according to the Global Associated News. […]

Your expert “in a down economy”

Tweet
I’m sure you know by now the world’s economy is in the front of everyone’s minds and on A1 daily (if you still read the newspaper). The economy is everywhere in the news. PR pros are asking themselves, “How does my expert make a difference in a down economy?”
PR pros are finding ways to relate […]

PR Students: Research before reaching out

Tweet
Occasionally I receive e-mails from college students who are fans of my blog or have general PR questions. I feel I relate well with college students since I am only two years removed. Most e-mails are some form of the general question, “how can I position myself better to break into the industry?”
Like many PR […]

Guest Post: Stand up to your client

Tweet
This guest post comes from Carol Sunnucks, a senior corporate communications director based in Glendale, Arizona. Prior to working in corporate communications,  Carol was a journalist for over twenty years.
 
I know this may seem rudimentary to most of us, but I was reminded of it today and thought I’d take a moment to bring it […]

The outdated PR textbook

Tweet
A week ago was the first time in two years I really cleaned my closet. It was  time for me to throw out college papers and empty boxes. One thing I found on the bottom of my closet was one of my old PR textbooks from college, Public Relations: The Profession and the Practice.

I started reading […]

Tips for busy media relations days

Tweet
I have experienced both busy and slow periods while dealing with the media. Last Tuesday, Wednesday and Thursday brought the busiest three days I have ever experienced in regards to receiving calls and e-mails from media outlets.
To name a few (in no specific order) CNN, Fox Business Network, Fox News, Wall Street Journal, Fortune Magazine, Arizona Republic, Phoenix […]

Your Tweets as a sidebar in a newspaper…

Tweet
Would this be the complete opposite of traditional journalism…?
Your tweets on the sidebar of a story in a newspaper – unedited.
Personally I haven’t seen it happen yet, but it’s inevitably going to happen sooner then we think. There are already a ton of journalists tweeting and there are even stories about what people are tweeting about. […]

Once again: The Power of Twitter

Tweet
Twitter wins again. As you know US Airways flight 1549 from LGA to CLT made an emergency landing in the Hudson River this afternoon. Within minutes of the landing the Twitterverse knew. Twitter users found out before CNN.com, MSNBC.com and Wall Street Journal e-mail alerts told me.
Kudos to Twitter.

Even more kudos goes to Janis Krums  who […]