5 correlations between a digital strategist and a game show contestant

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In late 2010 I was a contestant on “Let’s Make a Deal.” It was one of the most popular television game shows of the 1960’s and 1970’s and now it’s making a comeback. I was on vacation in Las Vegas when I attended a taping that I will remember forever. It wasn’t until recent that […]

A month I’ll never forget

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There has been more change in the last 30 days of my life than most people experience in five years. Since I haven’t updated this blog in ages, I want to use it as an outlet to recap this whirlwind of a month.

Moved to downtown Chicago – The days of an hour plus commute to […]

Brands advertise online presence everywhere

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Links to social media are everywhere. From branded merchandise to bathroom stalls to restaurant receipts. Where is the most creative or unusual place you have seen a brand advertise their social media presence?

Coupon Web sites hot internet item

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This isn’t anything new. Consumers love deals. Bloggers run the internet. Companies always try to find innovative ways to drive business.
Put all these together and you have one hot internet trend – deals of the day Web sites. Some are the Web sites only offer deals in major U.S. cities, others are internet based.

Groupon.com
BuyWithMe.com
LivingSocial.com
Woot.com

All of […]

Thoughts on “Social Pollination”

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Social Pollination by Monica O’Brien is an easy to read book that can help small businesses effectively utilize social media. This 224 page book focuses on small businesses, but O’Brien’s book can also be applied to your own personal brand.
A few of the chapters that really stood out to me as a reader were “The […]

A new direction: I’m moving to Chicago

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Life is comprised of key decisions that affect you and the closest people around you. This is one of those decisions.
I’ve accepted a position on the Digital team at Weber Shandwick in Chicago. This is a great opportunity for me to further my career. I’m excited to be working in a very hot niche that […]

Bill Gates bursts onto Twitter

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Around 3 p.m. EST Bill Gates officially became a member of the Twitter community. His number of followers was increasing by the hundreds every minute. The PR Practitioner has a minute by minute breakdown of the amount of followers he has and lists he was part of from earlier today. He gained 5,345 followers between […]

Companies pay you to talk and tweet about them

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Attention companies: Kim Kardashian will tweet about your product for a mere $10,000 (per tweet).
Attention companies: If you provide excellent customer service and I enjoy using your product, I’ll do it for free!
I’ve never used Web sites such as PayPerTweet.com or PayPerPost.com, but it’s more and more evident that others do. I think it’s great […]

Social media for your special occasion

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Photographer – Check
DJ – Check
Videographer- Check
Social Media Consultant – ????
It’s no secret that if companies don’t have social media presence already, they have severely fallen behind. It’s also not a secret that individuals use the social media site Twitter to express their thoughts on everything, from everywhere (such as the bathroom, the park and work).
I […]

Getting creative: making a video resume

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More and more people seem to be looking for employment. The unemployment rate in October 2009 was 9.5% of the labor force in the U.S. (14.3% in Michigan!). Job seekers will do anything to be creative and get the attention of a hiring manager. One creative, but not so new way to grab the attention […]