Tackling the Transition: From PR student to pro

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I was recently interviewed in an article “From a PR Intern to a PR Professional: Tackling the Transition” for Platform Online Magazine.
Transitioning from intern to a full-time professional can be tough. As I’ve preached many times on this blog before, it’s all about the progress you make. Entry-level employees aren’t expected to be perfect, but you [...]

Thoughts on “Social Pollination”

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Social Pollination by Monica O’Brien is an easy to read book that can help small businesses effectively utilize social media. This 224 page book focuses on small businesses, but O’Brien’s book can also be applied to your own personal brand.
A few of the chapters that really stood out to me as a reader were “The [...]

Guest Post on PRSA’s New Pros Blog

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I wrote a guest post on PRSA’s New Pros blog, “The mistake I stopped making.” The post is about a mistake that I made when I first entered the full-time workforce. PRSA’s New Pros blog is a great resource for new professionals and college students focusing on PR.

Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need [...]

A “typical day” in PR

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Usually twice a month I receive e-mails from PR students. Some have questions about the industry; others have to interview a practitioner. No matter what type of inquiry I receive, the most common question asked is “can you describe a typical day in public relations?”
The answer is I can’t.
Every day presents a new task. As [...]

The Office tackles crisis communication

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Communication professionals should watch the 2007 episode of The Office “Product Recall.” The episode shows Dunder-Mifflin (the company featured on the television show) in crisis communication mode.
I know I’m a little late to the game, but I saw the episode for the first time last night. In the episode, an inappropriate watermark is printed on [...]

Throwing away your PR sins?

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Yesterday was Yom Kippur, one of the holiest days in the Jewish calendar. On this High Holiday, Jew’s go to temple and throw away their sins from the past year.
As I sat in temple, I think to myself – how do PR pros throw away their PR sins? How can PR pros be forgiven for the [...]

A Look at Higher Education Public Relations

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I was recently interviewed in an article “Getting Schooled in PR: A Look at Higher Education Public Relations” for Platform Online Magazine.
Check it out. It’s always good to see people writing articles about higher education PR. It’s not a sexy industry, but it’s very rewarding to those who work in it.

Guest Post: PR reps. prepared for Kennedy’s death

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This is an anonymous guest post. The author wanted to remain anonymous due to his/her position.

Events such as arrests, illness and extramarital affairs can be nightmares for a PR practitioner. However, if you’re not prepared, the worst can be the death of a client. It is very unlikely that you will ever have to [...]

Technology Addiction Takes Over 21st Century

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Do PR and marketing pros suffer from an internet problem, addiction or disorder? I wrote a guest post on “Spotlight on Marketing,” a blog by Hong Kong-based marketing consultant & coach, editor, copywriter, performer and healer Kay Ross.
Check it out:  ”Technology Addiction Takes Over 21st Century“