Blog Archives

A year of blogging about PR and Social Media

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Today is my one year anniversary of blogging about public relations and social media trends.
I want to take this opportunity to repost some of my favorite blog posts that I have written as well as post your favorites. I’d also like to thank my guest bloggers from this past year (Kay Ross, Daryl James, and [...]

Common mistakes new PR pros make

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You never stop learning in the public relations industry. You can always be a better writer, listener and practitioner. The reason why you are in the position you are today is not just because of YOU. At some point you received help or advice from someone else, whether it was a professor, colleague or mentor.
I [...]

PR pros mess up, President jokes as a result

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[youtube]http://www.youtube.com/watch?v=2fQ5ksnWI2I[/youtube]
 
I wrote about it before. In my opinion, not giving President Obama an honorary degree was a blunder. Obama’s graduation speech was great. Listen at the 27 second mark of the video. Obama makes a joke – the question – is this a direct joke about not receiving an honorary degree or about ASU winning [...]

PR Webinars: Helpful or harmful?

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I receive weekly e-mails about upcoming webinars that are supposed to teach me the newest and best practices in the industry. I’m usually busy (work, work, work) and cannot attend, but in the past year I participated in a handful.
I attended a really good webinar a month or two ago that featured TopRank’s CEO Lee Odden. This was [...]

Minor vs. major mistakes in Public Relations

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It’s never ok to make a mistake in PR. For the purpose of this post, well and reality – let’s say there are minor mistakes and major mistakes. A minor mistake may be an accidental typo. Not a biggie (depending on where the typo is), we all make them once in a while. Hopefully the [...]

Your expert “in a down economy”

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I’m sure you know by now the world’s economy is in the front of everyone’s minds and on A1 daily (if you still read the newspaper). The economy is everywhere in the news. PR pros are asking themselves, “How does my expert make a difference in a down economy?”
PR pros are finding ways to relate [...]

You’re here to learn

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Check out Sydney Owen’s blog post “Brian Camen on: You’re here to learn” where I give tips to soon to be PR graduates. She has a great blog series featuring pros giving advice to almost graduates.

Can you handle being a No. 1 seed?

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There are no tips for success or shortcuts in this post. The objective of this post is to make you think. 
It’s March madness time. Not just on the court, but at your job. You are half way between your mid-year and your annual review. It’s time to ask yourself, how have you preformed?  Are you happy [...]

PR Students: Research before reaching out

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Occasionally I receive e-mails from college students who are fans of my blog or have general PR questions. I feel I relate well with college students since I am only two years removed. Most e-mails are some form of the general question, “how can I position myself better to break into the industry?”
Like many PR [...]

Guest Post: Stand up to your client

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This guest post comes from Carol Sunnucks, a senior corporate communications director based in Glendale, Arizona. Prior to working in corporate communications,  Carol was a journalist for over twenty years.
 
I know this may seem rudimentary to most of us, but I was reminded of it today and thought I’d take a moment to bring it [...]