Tackling the Transition: From PR student to pro

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I was recently interviewed in an article “From a PR Intern to a PR Professional: Tackling the Transition” for Platform Online Magazine.
Transitioning from intern to a full-time professional can be tough. As I’ve preached many times on this blog before, it’s all about the progress you make. Entry-level employees aren’t expected to be perfect, but you […]

Guest Post: Job search tips from a recent PR grad

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Claire Newton Ford graduated from Brigham Young University in April 2009.  A native of northwest Oregon, she now lives in Phoenix where she is a Public Relations Assistant at Thunderbird School of Global Management.
Who could have predicted that April 2009 would be one of the worst times to graduate from college? I figured my private […]

Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need […]

A “typical day” in PR

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Usually twice a month I receive e-mails from PR students. Some have questions about the industry; others have to interview a practitioner. No matter what type of inquiry I receive, the most common question asked is “can you describe a typical day in public relations?”
The answer is I can’t.
Every day presents a new task. As […]

The Office tackles crisis communication

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Communication professionals should watch the 2007 episode of The Office “Product Recall.” The episode shows Dunder-Mifflin (the company featured on the television show) in crisis communication mode.
I know I’m a little late to the game, but I saw the episode for the first time last night. In the episode, an inappropriate watermark is printed on […]

Throwing away your PR sins?

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Yesterday was Yom Kippur, one of the holiest days in the Jewish calendar. On this High Holiday, Jew’s go to temple and throw away their sins from the past year.
As I sat in temple, I think to myself – how do PR pros throw away their PR sins? How can PR pros be forgiven for the […]

A Look at Higher Education Public Relations

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I was recently interviewed in an article “Getting Schooled in PR: A Look at Higher Education Public Relations” for Platform Online Magazine.
Check it out. It’s always good to see people writing articles about higher education PR. It’s not a sexy industry, but it’s very rewarding to those who work in it.

13 must-do tricks for network newbies

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This week’s Social Sunday column in the OC Register features 13 must-do tricks for networking newbies based on tweets from #journchat. My tweet was featured as one of the 13 “tricks.”
Check it out and read the rest of the great advice:
13 must-do tricks for network newbies.

Guest Post: Three Baby Steps for an In-House PR Startup

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Matt Simpson, aka ScribeDevil, is a Fortune 1000 marketer by day and freelance copywriter and journalist by night. Visit ScribeDevil.com to read his blog, browse his writing samples and connect via social media. (Or cut to the chase at twitter.com/scribedevil.)

A reorganization late last year left my manager and me – both copywriters by trade – […]

The time I said “no”

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The question: When is it appropriate to say “no” as an intern?
The answer: When you are asked to do something inappropriate.

The question reminds me of a situation I was in almost four years ago when I was interning at a major record label’s publicity department. I helped out with what I thought was real work, […]