Guest Post: Young pros can benefit from freelancing

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Andre Willis is a freelance marketer and full-time job seeker. A native of Missouri, he now resides in Tempe, AZ after graduating from Arizona State University in 2008. Visit AndreWillis.com to read his blog, and follow him on Twitter at twitter.com/andrewillis.
Despite signs of economic recovery, the unemployment rate in the United States is still alarmingly high. […]

Tackling the Transition: From PR student to pro

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I was recently interviewed in an article “From a PR Intern to a PR Professional: Tackling the Transition” for Platform Online Magazine.
Transitioning from intern to a full-time professional can be tough. As I’ve preached many times on this blog before, it’s all about the progress you make. Entry-level employees aren’t expected to be perfect, but you […]

Guest Post: Job search tips from a recent PR grad

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Claire Newton Ford graduated from Brigham Young University in April 2009.  A native of northwest Oregon, she now lives in Phoenix where she is a Public Relations Assistant at Thunderbird School of Global Management.
Who could have predicted that April 2009 would be one of the worst times to graduate from college? I figured my private […]

Common mistakes new PR pros make

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You never stop learning in the public relations industry. You can always be a better writer, listener and practitioner. The reason why you are in the position you are today is not just because of YOU. At some point you received help or advice from someone else, whether it was a professor, colleague or mentor.
I […]

PR Webinars: Helpful or harmful?

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I receive weekly e-mails about upcoming webinars that are supposed to teach me the newest and best practices in the industry. I’m usually busy (work, work, work) and cannot attend, but in the past year I participated in a handful.
I attended a really good webinar a month or two ago that featured TopRank’s CEO Lee Odden. This was […]

Minor vs. major mistakes in Public Relations

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It’s never ok to make a mistake in PR. For the purpose of this post, well and reality – let’s say there are minor mistakes and major mistakes. A minor mistake may be an accidental typo. Not a biggie (depending on where the typo is), we all make them once in a while. Hopefully the […]

Guest Post: Media relations lessons from ‘Romeo and Juliet’

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This guest post comes from Daryl James, former newspaper editor and reporter turned communications pro.  Daryl also contributed the post, “If newspaper editors taught media relations” to The PR Practitioner. 
Pop quiz: What story has more news value … an apartment fire on Tuesday morning or the same apartment fire on Saturday morning? In a typical week, the […]

Guest Post: Stand up to your client

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This guest post comes from Carol Sunnucks, a senior corporate communications director based in Glendale, Arizona. Prior to working in corporate communications,  Carol was a journalist for over twenty years.
 
I know this may seem rudimentary to most of us, but I was reminded of it today and thought I’d take a moment to bring it […]

Tips for busy media relations days

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I have experienced both busy and slow periods while dealing with the media. Last Tuesday, Wednesday and Thursday brought the busiest three days I have ever experienced in regards to receiving calls and e-mails from media outlets.
To name a few (in no specific order) CNN, Fox Business Network, Fox News, Wall Street Journal, Fortune Magazine, Arizona Republic, Phoenix […]

Why do you practice PR?

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I’ve been thinking about this for a while now and have decided to put my thoughts on the net after recent one sided conversations with fellow practitioners and reading good blog posts such as David Mullen’s post “Are you contagious”  and Valley PR Blog’s post “Going into PR? Give it serious thought…puh-leeze.”
Why do I practice PR? No – […]