Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need […]

Youth is a disease, and the only cure is experience

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While reading an article about a sophomore college football player, I came across an interesting quote from Arizona State’s Wide Receiver Coach Eric Yarber:
“Youth is a disease, and the only cure is experience”

I took the quote out of its original context, posted it on Twitter and received replies with opposing views. Stephanie Johnson agreed […]

Guest post on PRSA New Pros Blog

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I wrote a guest post on PRSA’s New Pros blog, “A Successfull PR tactic.” The post is about my experiences with media tip sheets.  The blog is a great resource for new professionals and college students focusing on PR.