Blog Archives

Guest Post: Stand up to your client

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This guest post comes from Carol Sunnucks, a senior corporate communications director based in Glendale, Arizona. Prior to working in corporate communications,  Carol was a journalist for over twenty years.
 
I know this may seem rudimentary to most of us, but I was reminded of it today and thought I’d take a moment to bring it […]

Guest Post: If newspaper editors taught media relations

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This guest post comes from Daryl James, former newspaper editor and reporter turned communications pro.  Daryl also taught news writing as an adjunct professor at ASU’s Walter Cronkite School of Journalism and Mass Communication in 2007 and 2008.
 
I never studied PR, so I don’t know what they teach in school about the proper way to write a news […]

Public Relations Planning

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Earlier this week I tweeted the following question to my followers:
What’s one thing about PR you really enjoy doing/practicing, but disliked when you first started?
The majority of responses involved PR planning. I can see why young PR pros might not enjoy planning. Sometimes it can be tedious and time consuming. I personally don’t feel that […]

Media relations: Be a Resource

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I’ve been thinking about media relations a lot lately.
Looking around the blogosphere I stumbled on Flack Rabbit. The blog post discussed media relations. The post said attitude and approach are key factors in media relations. If you are arrogant towards a reporter, you may be exposed all over the internet. 
Next I came across David Mulllen’s blog […]

Tips for busy media relations days

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I have experienced both busy and slow periods while dealing with the media. Last Tuesday, Wednesday and Thursday brought the busiest three days I have ever experienced in regards to receiving calls and e-mails from media outlets.
To name a few (in no specific order) CNN, Fox Business Network, Fox News, Wall Street Journal, Fortune Magazine, Arizona Republic, Phoenix […]

The week print journalism continued to die…

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In the PR and journalism world, this past week will forever be known as the week that Gannett announced around 2,000 layoffs. Employees of the company were just getting over owners cutting 1,000 jobs a few months earlier when this blow came.  Ten percent of staff at Gannett’s 85 local U.S. publications lost jobs. 
Where will all these […]

A PR Pro’s Social Media Blunder: Rejecting before accepting

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Depending on your organization you could be receiving twenty media calls per day, week, or month. Some of your relationships with journalists are better than others. Some journalists keep coming back to you because you’re a great resource for them. Others are assigned a story about a topic your organization specializes in and you only […]

The best area code a PR pro can see on caller ID

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It doesn’t take a seasoned PR practitioner to know when a journalist is calling. Perhaps your CEO did something he wasn’t supposed to or your company just made a big announcement. Regardless, you know who covers your beat. Hopefully you know your regular reporters, but you might not. Best case is your employer provides thought […]