Thoughts on “Social Pollination”

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Social Pollination by Monica O’Brien is an easy to read book that can help small businesses effectively utilize social media. This 224 page book focuses on small businesses, but O’Brien’s book can also be applied to your own personal brand.
A few of the chapters that really stood out to me as a reader were “The […]

Companies pay you to talk and tweet about them

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Attention companies: Kim Kardashian will tweet about your product for a mere $10,000 (per tweet).
Attention companies: If you provide excellent customer service and I enjoy using your product, I’ll do it for free!
I’ve never used Web sites such as PayPerTweet.com or PayPerPost.com, but it’s more and more evident that others do. I think it’s great […]

Guest Post: Three Baby Steps for an In-House PR Startup

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Matt Simpson, aka ScribeDevil, is a Fortune 1000 marketer by day and freelance copywriter and journalist by night. Visit ScribeDevil.com to read his blog, browse his writing samples and connect via social media. (Or cut to the chase at twitter.com/scribedevil.)

A reorganization late last year left my manager and me – both copywriters by trade – […]

Minor vs. major mistakes in Public Relations

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It’s never ok to make a mistake in PR. For the purpose of this post, well and reality – let’s say there are minor mistakes and major mistakes. A minor mistake may be an accidental typo. Not a biggie (depending on where the typo is), we all make them once in a while. Hopefully the […]

Your expert “in a down economy”

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I’m sure you know by now the world’s economy is in the front of everyone’s minds and on A1 daily (if you still read the newspaper). The economy is everywhere in the news. PR pros are asking themselves, “How does my expert make a difference in a down economy?”
PR pros are finding ways to relate […]

When someone close to a PR pro gets laid off

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There is no doubt that the economy is a hot topic right now. The unemployment rate in February was 8.1%, up from 4.8% a year ago. I don’t think people truly understand how bad it really is until the company they work for makes lay offs or  someone close to you gets laid off.
Recently a […]

Destination DC key communicator for inauguration

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Destination DC, formerly known as the Washington DC Convention & Tourism Corporation is trying to position itself as a central source of inauguration-related information for the media, travel professionals, and the public. After reading an article in PR Week, I learned that their entire PR efforts in the United States will be in-house. They’re going all natural […]

Palin’s PR uprising

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Kudos to Marcia Brier who made national headlines in the Washington Post this past week as being the person responsible for Sarah Palin’s rise in the spotlight as a Governor. Brier, who is based in Massachusetts was hired under a $31,000 contract by Alaska’s Department of Natural Resources to promote Palin’s work with the oil […]