Guest Post: Job search tips from a recent PR grad

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Claire Newton Ford graduated from Brigham Young University in April 2009.  A native of northwest Oregon, she now lives in Phoenix where she is a Public Relations Assistant at Thunderbird School of Global Management.
Who could have predicted that April 2009 would be one of the worst times to graduate from college? I figured my private […]

Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need […]

Throwing away your PR sins?

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Yesterday was Yom Kippur, one of the holiest days in the Jewish calendar. On this High Holiday, Jew’s go to temple and throw away their sins from the past year.
As I sat in temple, I think to myself – how do PR pros throw away their PR sins? How can PR pros be forgiven for the […]

Guest Post: Three Baby Steps for an In-House PR Startup

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Matt Simpson, aka ScribeDevil, is a Fortune 1000 marketer by day and freelance copywriter and journalist by night. Visit ScribeDevil.com to read his blog, browse his writing samples and connect via social media. (Or cut to the chase at twitter.com/scribedevil.)

A reorganization late last year left my manager and me – both copywriters by trade – […]

A year of blogging about PR and Social Media

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Today is my one year anniversary of blogging about public relations and social media trends.
I want to take this opportunity to repost some of my favorite blog posts that I have written as well as post your favorites. I’d also like to thank my guest bloggers from this past year (Kay Ross, Daryl James, and […]

Common mistakes new PR pros make

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You never stop learning in the public relations industry. You can always be a better writer, listener and practitioner. The reason why you are in the position you are today is not just because of YOU. At some point you received help or advice from someone else, whether it was a professor, colleague or mentor.
I […]

An introduction to higher education PR

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I work in higher education PR. I don’t go to grad school for PR as some of my friends think I do.
I have been working in higher education PR for two years and I still get questions from outsiders about what I do. Since some people don’t understand, I thought I would provide an overview […]

PR Webinars: Helpful or harmful?

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I receive weekly e-mails about upcoming webinars that are supposed to teach me the newest and best practices in the industry. I’m usually busy (work, work, work) and cannot attend, but in the past year I participated in a handful.
I attended a really good webinar a month or two ago that featured TopRank’s CEO Lee Odden. This was […]

Minor vs. major mistakes in Public Relations

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It’s never ok to make a mistake in PR. For the purpose of this post, well and reality – let’s say there are minor mistakes and major mistakes. A minor mistake may be an accidental typo. Not a biggie (depending on where the typo is), we all make them once in a while. Hopefully the […]

Your expert “in a down economy”

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I’m sure you know by now the world’s economy is in the front of everyone’s minds and on A1 daily (if you still read the newspaper). The economy is everywhere in the news. PR pros are asking themselves, “How does my expert make a difference in a down economy?”
PR pros are finding ways to relate […]