The best area code a PR pro can see on caller ID

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It doesn’t take a seasoned PR practitioner to know when a journalist is calling. Perhaps your CEO did something he wasn’t supposed to or your company just made a big announcement. Regardless, you know who covers your beat. Hopefully you know your regular reporters, but you might not. Best case is your employer provides thought […]

Do’s and don’ts if you’re new to PR

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In my first year of work I’ve accomplished a lot. I’m not doing the typical entry-level PR work that most at my level do. I was thrown in at the deep end and I’ve been treading water just fine. I get to communicate w/ major local, national and international outlets on a daily basis. But […]