A month I’ll never forget

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There has been more change in the last 30 days of my life than most people experience in five years. Since I haven’t updated this blog in ages, I want to use it as an outlet to recap this whirlwind of a month.

Moved to downtown Chicago – The days of an hour plus commute to […]

Guest Post: Young pros can benefit from freelancing

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Andre Willis is a freelance marketer and full-time job seeker. A native of Missouri, he now resides in Tempe, AZ after graduating from Arizona State University in 2008. Visit AndreWillis.com to read his blog, and follow him on Twitter at twitter.com/andrewillis.
Despite signs of economic recovery, the unemployment rate in the United States is still alarmingly high. […]

Vegas hotel makes e-mail marketing mistake

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We never want to make mistakes, but sometimes they’re inevitable. But what about when ten people proof copy and 100,000 people view the mistake? Does it make the mistake even worse?
Below is  an e-mail from Treasure Island in Las Vegas. The e-mail says I can come in and receive ZERO dollars in FREE SLOT PLAY […]

Tackling the Transition: From PR student to pro

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I was recently interviewed in an article “From a PR Intern to a PR Professional: Tackling the Transition” for Platform Online Magazine.
Transitioning from intern to a full-time professional can be tough. As I’ve preached many times on this blog before, it’s all about the progress you make. Entry-level employees aren’t expected to be perfect, but you […]

Guest Post: Job search tips from a recent PR grad

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Claire Newton Ford graduated from Brigham Young University in April 2009.  A native of northwest Oregon, she now lives in Phoenix where she is a Public Relations Assistant at Thunderbird School of Global Management.
Who could have predicted that April 2009 would be one of the worst times to graduate from college? I figured my private […]

Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need […]

Throwing away your PR sins?

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Yesterday was Yom Kippur, one of the holiest days in the Jewish calendar. On this High Holiday, Jew’s go to temple and throw away their sins from the past year.
As I sat in temple, I think to myself – how do PR pros throw away their PR sins? How can PR pros be forgiven for the […]

Guest Post: Three Baby Steps for an In-House PR Startup

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Matt Simpson, aka ScribeDevil, is a Fortune 1000 marketer by day and freelance copywriter and journalist by night. Visit ScribeDevil.com to read his blog, browse his writing samples and connect via social media. (Or cut to the chase at twitter.com/scribedevil.)

A reorganization late last year left my manager and me – both copywriters by trade – […]

Youth is a disease, and the only cure is experience

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While reading an article about a sophomore college football player, I came across an interesting quote from Arizona State’s Wide Receiver Coach Eric Yarber:
“Youth is a disease, and the only cure is experience”

I took the quote out of its original context, posted it on Twitter and received replies with opposing views. Stephanie Johnson agreed […]

The time I said “no”

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The question: When is it appropriate to say “no” as an intern?
The answer: When you are asked to do something inappropriate.

The question reminds me of a situation I was in almost four years ago when I was interning at a major record label’s publicity department. I helped out with what I thought was real work, […]