Guest Post: Job search tips from a recent PR grad

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Claire Newton Ford graduated from Brigham Young University in April 2009.  A native of northwest Oregon, she now lives in Phoenix where she is a Public Relations Assistant at Thunderbird School of Global Management.
Who could have predicted that April 2009 would be one of the worst times to graduate from college? I figured my private […]

Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need […]

Throwing away your PR sins?

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Yesterday was Yom Kippur, one of the holiest days in the Jewish calendar. On this High Holiday, Jew’s go to temple and throw away their sins from the past year.
As I sat in temple, I think to myself – how do PR pros throw away their PR sins? How can PR pros be forgiven for the […]

Technology Addiction Takes Over 21st Century

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Do PR and marketing pros suffer from an internet problem, addiction or disorder? I wrote a guest post on “Spotlight on Marketing,” a blog by Hong Kong-based marketing consultant & coach, editor, copywriter, performer and healer Kay Ross.
Check it out:  “Technology Addiction Takes Over 21st Century“

Guest Post: Three Baby Steps for an In-House PR Startup

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Matt Simpson, aka ScribeDevil, is a Fortune 1000 marketer by day and freelance copywriter and journalist by night. Visit ScribeDevil.com to read his blog, browse his writing samples and connect via social media. (Or cut to the chase at twitter.com/scribedevil.)

A reorganization late last year left my manager and me – both copywriters by trade – […]

The time I said “no”

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The question: When is it appropriate to say “no” as an intern?
The answer: When you are asked to do something inappropriate.

The question reminds me of a situation I was in almost four years ago when I was interning at a major record label’s publicity department. I helped out with what I thought was real work, […]

A year of blogging about PR and Social Media

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Today is my one year anniversary of blogging about public relations and social media trends.
I want to take this opportunity to repost some of my favorite blog posts that I have written as well as post your favorites. I’d also like to thank my guest bloggers from this past year (Kay Ross, Daryl James, and […]

Common mistakes new PR pros make

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You never stop learning in the public relations industry. You can always be a better writer, listener and practitioner. The reason why you are in the position you are today is not just because of YOU. At some point you received help or advice from someone else, whether it was a professor, colleague or mentor.
I […]

Public Relations Planning

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Earlier this week I tweeted the following question to my followers:
What’s one thing about PR you really enjoy doing/practicing, but disliked when you first started?
The majority of responses involved PR planning. I can see why young PR pros might not enjoy planning. Sometimes it can be tedious and time consuming. I personally don’t feel that […]

Win FREE PR or a PAID PR internship

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Attention companies and students:
Award winning agency MWW Group is giving away 3 months of PR services worth $30,000 to an organization and a three-month, $5,000 internship at any of their offices to an individual.
Did a light bulb just go on in your head?
Good. It should have. Here is what you have to do:
Provide a 100 […]