Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need […]

Guest Post: Media relations lessons from ‘Romeo and Juliet’

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This guest post comes from Daryl James, former newspaper editor and reporter turned communications pro.  Daryl also contributed the post, “If newspaper editors taught media relations” to The PR Practitioner. 
Pop quiz: What story has more news value … an apartment fire on Tuesday morning or the same apartment fire on Saturday morning? In a typical week, the […]