Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need […]

A “typical day” in PR

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Usually twice a month I receive e-mails from PR students. Some have questions about the industry; others have to interview a practitioner. No matter what type of inquiry I receive, the most common question asked is “can you describe a typical day in public relations?”
The answer is I can’t.
Every day presents a new task. As […]

Guest Post: PR reps. prepared for Kennedy’s death

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This is an anonymous guest post. The author wanted to remain anonymous due to his/her position.

Events such as arrests, illness and extramarital affairs can be nightmares for a PR practitioner. However, if you’re not prepared, the worst can be the death of a client. It is very unlikely that you will ever have to […]

A year of blogging about PR and Social Media

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Today is my one year anniversary of blogging about public relations and social media trends.
I want to take this opportunity to repost some of my favorite blog posts that I have written as well as post your favorites. I’d also like to thank my guest bloggers from this past year (Kay Ross, Daryl James, and […]

An introduction to higher education PR

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I work in higher education PR. I don’t go to grad school for PR as some of my friends think I do.
I have been working in higher education PR for two years and I still get questions from outsiders about what I do. Since some people don’t understand, I thought I would provide an overview […]

When someone close to a PR pro gets laid off

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There is no doubt that the economy is a hot topic right now. The unemployment rate in February was 8.1%, up from 4.8% a year ago. I don’t think people truly understand how bad it really is until the company they work for makes lay offs or  someone close to you gets laid off.
Recently a […]

Can you handle being a No. 1 seed?

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There are no tips for success or shortcuts in this post. The objective of this post is to make you think. 
It’s March madness time. Not just on the court, but at your job. You are half way between your mid-year and your annual review. It’s time to ask yourself, how have you preformed?  Are you happy […]

Guest Post: Media relations lessons from ‘Romeo and Juliet’

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This guest post comes from Daryl James, former newspaper editor and reporter turned communications pro.  Daryl also contributed the post, “If newspaper editors taught media relations” to The PR Practitioner. 
Pop quiz: What story has more news value … an apartment fire on Tuesday morning or the same apartment fire on Saturday morning? In a typical week, the […]

Guest Post: Stand up to your client

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This guest post comes from Carol Sunnucks, a senior corporate communications director based in Glendale, Arizona. Prior to working in corporate communications,  Carol was a journalist for over twenty years.
 
I know this may seem rudimentary to most of us, but I was reminded of it today and thought I’d take a moment to bring it […]

Guest Post: If newspaper editors taught media relations

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This guest post comes from Daryl James, former newspaper editor and reporter turned communications pro.  Daryl also taught news writing as an adjunct professor at ASU’s Walter Cronkite School of Journalism and Mass Communication in 2007 and 2008.
 
I never studied PR, so I don’t know what they teach in school about the proper way to write a news […]