Blog Archives

Guest Post: Job search tips from a recent PR grad

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Claire Newton Ford graduated from Brigham Young University in April 2009.  A native of northwest Oregon, she now lives in Phoenix where she is a Public Relations Assistant at Thunderbird School of Global Management.
Who could have predicted that April 2009 would be one of the worst times to graduate from college? I figured my private [...]

Bill Gates bursts onto Twitter

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Around 3 p.m. EST Bill Gates officially became a member of the Twitter community. His number of followers was increasing by the hundreds every minute. The PR Practitioner has a minute by minute breakdown of the amount of followers he has and lists he was part of from earlier today. He gained 5,345 followers between [...]

Companies pay you to talk and tweet about them

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Attention companies: Kim Kardashian will tweet about your product for a mere $10,000 (per tweet).
Attention companies: If you provide excellent customer service and I enjoy using your product, I’ll do it for free!
I’ve never used Web sites such as PayPerTweet.com or PayPerPost.com, but it’s more and more evident that others do. I think it’s great [...]

Social media for your special occasion

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Photographer – Check
DJ – Check
Videographer- Check
Social Media Consultant – ????
It’s no secret that if companies don’t have social media presence already, they have severely fallen behind. It’s also not a secret that individuals use the social media site Twitter to express their thoughts on everything, from everywhere (such as the bathroom, the park and work).
I [...]

Getting creative: making a video resume

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More and more people seem to be looking for employment. The unemployment rate in October 2009 was 9.5% of the labor force in the U.S. (14.3% in Michigan!). Job seekers will do anything to be creative and get the attention of a hiring manager. One creative, but not so new way to grab the attention [...]

Guest Post on Twinked.In

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I recently wrote a guest post on Twinked.In “Twitter & LinkedIn Link Up Benefits PR Pros.”
TwinkedIn.com aims to be a resource for professionals who are ready to take their social networking to the next level. The site features guest posts and how-to’s, as well as a community forum.

Guest Post on PRSA’s New Pros Blog

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I wrote a guest post on PRSA’s New Pros blog, “The mistake I stopped making.” The post is about a mistake that I made when I first entered the full-time workforce. PRSA’s New Pros blog is a great resource for new professionals and college students focusing on PR.

Conferences: Share with me, don’t talk at me

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Last week I attended the AACSB Building B-School Symposium in Scottsdale, Arizona. This conference was different than most. Besides it being exclusively for higher education communicators and development folks (the people who ask for donations), 60% of it was simply sharing best practices.
Each participant was asked to fill out a questionnaire before hand and was [...]

Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need [...]

A “typical day” in PR

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Usually twice a month I receive e-mails from PR students. Some have questions about the industry; others have to interview a practitioner. No matter what type of inquiry I receive, the most common question asked is “can you describe a typical day in public relations?”
The answer is I can’t.
Every day presents a new task. As [...]