Vegas hotel makes e-mail marketing mistake

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We never want to make mistakes, but sometimes they’re inevitable. But what about when ten people proof copy and 100,000 people view the mistake? Does it make the mistake even worse?
Below is  an e-mail from Treasure Island in Las Vegas. The e-mail says I can come in and receive ZERO dollars in FREE SLOT PLAY […]

Technology Addiction Takes Over 21st Century

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Do PR and marketing pros suffer from an internet problem, addiction or disorder? I wrote a guest post on “Spotlight on Marketing,” a blog by Hong Kong-based marketing consultant & coach, editor, copywriter, performer and healer Kay Ross.
Check it out:  “Technology Addiction Takes Over 21st Century“

Guest Post: Marketing is most sought-after skill, say employers

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Kay Ross is a Hong Kong-based marketing consultant, copywriter and editor – her company is Kay Ross Marketing. She’s also a Visiting Lecturer at Hong Kong Polytechnic University, teaching an undergraduate course in “Effective Marketing and PR Writing”. Tweet her good at http://twitter.com/kayross. 
 

Note to PR students: If you want to get a job after you […]