The best area code a PR pro can see on caller ID

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It doesn’t take a seasoned PR practitioner to know when a journalist is calling. Perhaps your CEO did something he wasn’t supposed to or your company just made a big announcement. Regardless, you know who covers your beat. Hopefully you know your regular reporters, but you might not. Best case is your employer provides thought […]

The journalists are coming!

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Journalists commonly refer to the PR sector as “The Dark Side.” The newspapers they are working for are shrinking and it’s not a secret (circulation, budgets, and staff size). People prefer quick hits on the Internet over long print publication stories.
Frank Washkuch of PR Week cites journalists turn into PR flacks because of the better pay, steadier […]