Guest Post: Media relations lessons from ‘Romeo and Juliet’

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This guest post comes from Daryl James, former newspaper editor and reporter turned communications pro.  Daryl also contributed the post, “If newspaper editors taught media relations” to The PR Practitioner. 
Pop quiz: What story has more news value … an apartment fire on Tuesday morning or the same apartment fire on Saturday morning? In a typical week, the […]

The journalists are coming!

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Journalists commonly refer to the PR sector as “The Dark Side.” The newspapers they are working for are shrinking and it’s not a secret (circulation, budgets, and staff size). People prefer quick hits on the Internet over long print publication stories.
Frank Washkuch of PR Week cites journalists turn into PR flacks because of the better pay, steadier […]