Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need […]

Guest Post: Stand up to your client

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This guest post comes from Carol Sunnucks, a senior corporate communications director based in Glendale, Arizona. Prior to working in corporate communications,  Carol was a journalist for over twenty years.
 
I know this may seem rudimentary to most of us, but I was reminded of it today and thought I’d take a moment to bring it […]

Your Tweets as a sidebar in a newspaper…

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Would this be the complete opposite of traditional journalism…?
Your tweets on the sidebar of a story in a newspaper – unedited.
Personally I haven’t seen it happen yet, but it’s inevitably going to happen sooner then we think. There are already a ton of journalists tweeting and there are even stories about what people are tweeting about. […]

The week print journalism continued to die…

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In the PR and journalism world, this past week will forever be known as the week that Gannett announced around 2,000 layoffs. Employees of the company were just getting over owners cutting 1,000 jobs a few months earlier when this blow came.  Ten percent of staff at Gannett’s 85 local U.S. publications lost jobs. 
Where will all these […]

Media Tip Sheets

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I’ve recently fallen in love – again.
With media tip sheets of course.
Media tip sheets are brilliant and under utilized.
If there is a major local, national or international event going on and you have multiple experts that can take different angles on the event, (i.e. the Olympics, elections) Why not let the media know that you’re there for […]

The journalists are coming!

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Journalists commonly refer to the PR sector as “The Dark Side.” The newspapers they are working for are shrinking and it’s not a secret (circulation, budgets, and staff size). People prefer quick hits on the Internet over long print publication stories.
Frank Washkuch of PR Week cites journalists turn into PR flacks because of the better pay, steadier […]