Tackling the Transition: From PR student to pro

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I was recently interviewed in an article “From a PR Intern to a PR Professional: Tackling the Transition” for Platform Online Magazine.
Transitioning from intern to a full-time professional can be tough. As I’ve preached many times on this blog before, it’s all about the progress you make. Entry-level employees aren’t expected to be perfect, but you […]

Guest Post: Job search tips from a recent PR grad

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Claire Newton Ford graduated from Brigham Young University in April 2009.  A native of northwest Oregon, she now lives in Phoenix where she is a Public Relations Assistant at Thunderbird School of Global Management.
Who could have predicted that April 2009 would be one of the worst times to graduate from college? I figured my private […]

Guest Post on PRSA’s New Pros Blog

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I wrote a guest post on PRSA’s New Pros blog, “The mistake I stopped making.” The post is about a mistake that I made when I first entered the full-time workforce. PRSA’s New Pros blog is a great resource for new professionals and college students focusing on PR.

Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need […]

Guest Post: Three Baby Steps for an In-House PR Startup

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Matt Simpson, aka ScribeDevil, is a Fortune 1000 marketer by day and freelance copywriter and journalist by night. Visit ScribeDevil.com to read his blog, browse his writing samples and connect via social media. (Or cut to the chase at twitter.com/scribedevil.)

A reorganization late last year left my manager and me – both copywriters by trade – […]

Youth is a disease, and the only cure is experience

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While reading an article about a sophomore college football player, I came across an interesting quote from Arizona State’s Wide Receiver Coach Eric Yarber:
“Youth is a disease, and the only cure is experience”

I took the quote out of its original context, posted it on Twitter and received replies with opposing views. Stephanie Johnson agreed […]

The time I said “no”

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The question: When is it appropriate to say “no” as an intern?
The answer: When you are asked to do something inappropriate.

The question reminds me of a situation I was in almost four years ago when I was interning at a major record label’s publicity department. I helped out with what I thought was real work, […]

A year of blogging about PR and Social Media

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Today is my one year anniversary of blogging about public relations and social media trends.
I want to take this opportunity to repost some of my favorite blog posts that I have written as well as post your favorites. I’d also like to thank my guest bloggers from this past year (Kay Ross, Daryl James, and […]

Guest post on PRSA New Pros Blog

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I wrote a guest post on PRSA’s New Pros blog, “A Successfull PR tactic.” The post is about my experiences with media tip sheets.  The blog is a great resource for new professionals and college students focusing on PR.

Common mistakes new PR pros make

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You never stop learning in the public relations industry. You can always be a better writer, listener and practitioner. The reason why you are in the position you are today is not just because of YOU. At some point you received help or advice from someone else, whether it was a professor, colleague or mentor.
I […]