Your expert “in a down economy”

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I’m sure you know by now the world’s economy is in the front of everyone’s minds and on A1 daily (if you still read the newspaper). The economy is everywhere in the news. PR pros are asking themselves, “How does my expert make a difference in a down economy?”
PR pros are finding ways to relate […]

Guest Post: Marketing is most sought-after skill, say employers

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Kay Ross is a Hong Kong-based marketing consultant, copywriter and editor – her company is Kay Ross Marketing. She’s also a Visiting Lecturer at Hong Kong Polytechnic University, teaching an undergraduate course in “Effective Marketing and PR Writing”. Tweet her good at http://twitter.com/kayross. 
 

Note to PR students: If you want to get a job after you […]