Guest Post: Media relations lessons from ‘Romeo and Juliet’

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This guest post comes from Daryl James, former newspaper editor and reporter turned communications pro.  Daryl also contributed the post, “If newspaper editors taught media relations” to The PR Practitioner. 
Pop quiz: What story has more news value … an apartment fire on Tuesday morning or the same apartment fire on Saturday morning? In a typical week, the […]

Guest Post: If newspaper editors taught media relations

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This guest post comes from Daryl James, former newspaper editor and reporter turned communications pro.  Daryl also taught news writing as an adjunct professor at ASU’s Walter Cronkite School of Journalism and Mass Communication in 2007 and 2008.
 
I never studied PR, so I don’t know what they teach in school about the proper way to write a news […]