The Office tackles crisis communication

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Communication professionals should watch the 2007 episode of The Office “Product Recall.” The episode shows Dunder-Mifflin (the company featured on the television show) in crisis communication mode.
I know I’m a little late to the game, but I saw the episode for the first time last night. In the episode, an inappropriate watermark is printed on […]

Twitter News: Real or Fake?

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In the past few months, Twitter has been a main source for breaking news. Unfortunately, like news broadcasts, most of the breaking news is negative. The question remains, who can you trust for your news on Twitter?
Some time before Michael Jackson was officially pronounced dead, he was already dead according to the Global Associated News. […]

An introduction to higher education PR

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I work in higher education PR. I don’t go to grad school for PR as some of my friends think I do.
I have been working in higher education PR for two years and I still get questions from outsiders about what I do. Since some people don’t understand, I thought I would provide an overview […]

When someone close to a PR pro gets laid off

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There is no doubt that the economy is a hot topic right now. The unemployment rate in February was 8.1%, up from 4.8% a year ago. I don’t think people truly understand how bad it really is until the company they work for makes lay offs or  someone close to you gets laid off.
Recently a […]

Can you handle being a No. 1 seed?

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There are no tips for success or shortcuts in this post. The objective of this post is to make you think. 
It’s March madness time. Not just on the court, but at your job. You are half way between your mid-year and your annual review. It’s time to ask yourself, how have you preformed?  Are you happy […]

Once again: The Power of Twitter

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Twitter wins again. As you know US Airways flight 1549 from LGA to CLT made an emergency landing in the Hudson River this afternoon. Within minutes of the landing the Twitterverse knew. Twitter users found out before CNN.com, MSNBC.com and Wall Street Journal e-mail alerts told me.
Kudos to Twitter.

Even more kudos goes to Janis Krums  who […]

Kudos given when it’s due

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Everyday in PR you have the ability to learn and study other people’s best and worst practices. Why?  b/c our results are usually in the media. On October 22, I noticed two PR tactics that stood out to me.
First, did anyone happen to catch the JetBlue’s blogging crew at the new T5 in JFK? I […]