Do’s and don’ts if you’re new to PR

In my first year of work I’ve accomplished a lot. I’m not doing the typical entry-level PR work that most at my level do. I was thrown in at the deep end and I’ve been treading water just fine. I get to communicate w/ major local, national and international outlets on a daily basis. But then again, I am in a department where less than a hand full of people are doing PR for around 60 “accounts.” (They’re not really accounts, I just like to think of them as that)

Just because I floated – doesn’t mean I didn’t have times where I felt like I was about to drown.

Do

1. Network – Take advantage of local groups like PRSA or IABC. You never know who you’re going to meet and what that relationship could turn into
2. Ask questions – One of my biggest drawbacks when I was first employed was I thought I knew everything. I didn’t and I still don’t. Ask questions so what you’re doing is right the first time.
3. Set goals & keep records– Ok this might be 2 different things, but always set goals for an upcoming quarter. What is your skill set lacking? What can you be better at? Keep records of what you do – it’ll come handy some day.

 

Don’t

1. Don’t Say No– Never say no to your boss. If your boss asks you to do something, even if you’ve never done it before, try it! You might be surprised as to how you preform.  If it doesn’t work out well, your boss knows your skill level and your room for improvement.
2. Don’t Take criticism poorly – Don’t mope around b/c of poor criticism or edits on your press releases. Take the negatives and turn them into positives. Being frustrated b/c of something you did wrong is only going to make matters worse. You are the only one who can ensure the same problem doesn’t happen twice.
3. Don’t Under achieve– This might be a no brainer, but I’ve noticed work ethic of younger people sometimes is poor (which makes me look good). Come into work on time and do more work than your boss thinks you can handle (but do it correctly). Don’t under preform!

One Response to “Do’s and don’ts if you’re new to PR”

  1. suchita - December 17th, 2010

    Dear Mr.Brian Camen,
    hi.. your blog is extremely useful for students like me. Thank you for dedicating your time.
    I am doing a research on What journalists want from the PR practitioners. Since, i believe that these two fields can neither live together, nor without each other. Can you please give me your precious opinion on this topic?
    I shall be obliged.

    Thank you
    Suchita

    [Reply]

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