Vegas hotel makes e-mail marketing mistake

We never want to make mistakes, but sometimes they’re inevitable. But what about when ten people proof copy and 100,000 people view the mistake? Does it make the mistake even worse?

Below is  an e-mail from Treasure Island in Las Vegas. The e-mail says I can come in and receive ZERO dollars in FREE SLOT PLAY if I’m not staying at Treasure Island.

They haven’t sent out a new e-mail yet to acknowledge the mistake and entice me even more to come in.


One Response to “Vegas hotel makes e-mail marketing mistake”

  1. CanyonComm (Canyon Comm) - May 13th, 2010

    Oh, the importance of proofreading. Treasure Island Hotel in Las Vegas learned the hard way. http://www.theprpractitioner.com/?p=787

    [Reply]

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