Throwing away your PR sins?

Yesterday was Yom Kippur, one of the holiest days in the Jewish calendar. On this High Holiday, Jew’s go to temple and throw away their sins from the past year.

As I sat in temple, I think to myself – how do PR pros throw away their PR sins? How can PR pros be forgiven for the mistakes they have made?

The answer is a little complex.

I think you can be forgiven temporarily, but never permanently. Let me explain…

If you make a mistake such as a typo in a press release or attach the wrong file, your colleagues will tell you they forgive you, but ultimately they can only forgive so many times before they forget you.

External stakeholders (journalists and the general public) do not forget about the mistakes you make. If you tell a broadcast journalist you can connect to their satellite and then minutes before the live shot, you can’t connect….you won’t be forgiven, you’ll be blacklisted.

Your mistakes are always noted. We can’t throw away our sins, we can only learn from our mistakes.

What are your thoughts?

2 Responses to “Throwing away your PR sins?”

  1. KairiSoosaar (Kairi Soosaar) - October 2nd, 2009

    Throwing away your PR sins?


  2. Rachel Esterline - October 15th, 2009

    You know that feeling when you make a mistake. I hate that feeling! I think colleagues understand to an extent, but I think they still think you need to double check your work more.

    During my first internship, I put sticky notes in my AP style book whenever I made a mistake or was taught that something was done a certain way. It was a quick way to reference my past mistakes to make sure I didn’t make them again.

    I also made a check list for myself to review before turning anything in.


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