Your expert “in a down economy”
I’m sure you know by now the world’s economy is in the front of everyone’s minds and on A1 daily (if you still read the newspaper). The economy is everywhere in the news. PR pros are asking themselves, “How does my expert make a difference in a down economy?”
PR pros are finding ways to relate their expert or product they represent to the down economy you would never believe. Try doing a Google Search for “Down Economy.” You’ll find the most random results. Every topic in the world is being related to the down economy:
- In down economy, searches for big vehicles go up
- Down economy boosts military – The Boston Globe
- Search Engine Optimization in a Down Economy - Search Engine Watch …
- Geothermal Power Heats Up in a Down Economy
There is even a picture of an almost naked woman as the first image result. As you can see, everything these days can relate to the down economy.
What is the wackiest story you have seen related to the economy?
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April 8, 2009
• Tags: Economy, Marketing & PR, news in down economy, pitching your expert, pr best practices, PR case study, Public Relations, public relations best practices, public relations economy, Role of PR, The PR Practitioner, traditional media, your expert in a down economy • Posted in: Uncategorized
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