When someone close to a PR pro gets laid off

There is no doubt that the economy is a hot topic right now. The unemployment rate in February was 8.1%, up from 4.8% a year ago. I don’t think people truly understand how bad it really is until the company they work for makes lay offs or  someone close to you gets laid off.

Recently a person close to me was a casualty of budget cuts. 

We were both shocked. Was this person deserving of this? No. It turns out the company cut 10% of its staff. My reaction besides sorrow was to alert the media of what was going on at the company. In a situation like this, I’m a companion first and a PR practitioner second, but the two mixed.

The local publications would have enjoyed writing a piece on Company XYZ downsizing due to budget cuts. The company’s PR staff probably would have not enjoyed fielding calls from their beat writers. A good journalist would ask questions to uncover figures such as how Company XYZ’s budget has dwindled. The company’s online marketing/communications team probably would have not enjoyed defending their brand’s actions to the online community either.

Could have I done that? Yes.

Did I? No

Some pros think crisis communication is fun. Not sure if I am a fan, so I don’t want other PR pros to go through it.

I really don’t know if I made the right choice, but I hope this budget cut will turn out to be a blessing in disguise.

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