Public Relations Planning

Earlier this week I tweeted the following question to my followers:

What’s one thing about PR you really enjoy doing/practicing, but disliked when you first started?

The majority of responses involved PR planning. I can see why young PR pros might not enjoy planning. Sometimes it can be tedious and time consuming. I personally don’t feel that way. Making a plan allows for results to be more rewarding and meaningful.

Get involved around the planning aspects of PR campaigns at an early stage of your career. It will make planning easier throughout your career and provide you with creative insights you can carry on from job to job.

One Response to “Public Relations Planning”

  1. sarah - March 27th, 2012

    Hi there! im currently studying PR and wanted to ask your your opinion on why you think it is important for PR practitioners to think strategically?


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