I’ll have some PR chatter – make that a cup of media relations
Here are a few of the basics when dealing with reporters:
- Don’t use jargon.
- Do your research before pitching, don’t off-topic pitch.
- Spam and fluff? No – give them real news.
- Enterprise, Enterprise, Enterprise – giving reporters exclusives gives the story a better chance to get coverage.
- No doesn’t mean yes.
- When it’s deadline time, don’t get in their way
- Build relationships by being a good resource
You knew all those simple and basic tips for dealing with the media that so many pro’s don’t follow. What are some of your tips?
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