Media Tip Sheets
I’ve recently fallen in love – again.
With media tip sheets of course.
Media tip sheets are brilliant and under utilized.
If there is a major local, national or international event going on and you have multiple experts that can take different angles on the event, (i.e. the Olympics, elections) Why not let the media know that you’re there for them.
So you have elections coming up (local and national). It just so happens you have a democratic and a republican party expert. You also have an expert on how marketing and PR can help/hurt elections. Then you have an expert on previous election trends and finally a foreign affairs expert.
Let the media know about all your experts by writing a paragraph about each expert – background info, what they’re prepared to say, and direct contact info. Put it all together on one document. Read the papers and turn the TV on. Target those reporters and let them know you’re here to help.
My team recently made one and received calls from almost every network. The media tip sheet open journalists eyes and helped to establish connections with reporters that barely knew about us. Our experts were in front of the camera more in the two week span after the tip sheet was sent out then ever before in that time period.
They really work. If you would like to know more or see the tip sheet that led to some great coverage for us, let me know.