Media Tip Sheets

I’ve recently fallen in love – again.

With media tip sheets of course.

Media tip sheets are brilliant and under utilized.

If there is a major local, national or international event going on and you have multiple experts that can take different angles on the event, (i.e. the Olympics, elections) Why not let the media know that you’re there for them.

For example…

So you have elections coming up (local and national). It just so happens you have a democratic and a republican party expert. You also have an expert on how marketing and PR can help/hurt elections. Then you have an expert on previous election trends and finally a foreign affairs expert.

Let the media know about all your experts by writing a paragraph about each expert – background info, what they’re prepared to say, and direct contact info. Put it all together on one document. Read the papers and turn the TV on. Target those reporters and let them know you’re here to help.

My team recently made one and received calls from almost every network. The media tip sheet open journalists eyes and helped to establish connections with reporters that barely knew about us. Our experts were in front of the camera more in the two week span after the tip sheet was sent out then ever before in that time period.

They really work. If you would like to know more or see the tip sheet that led to some great coverage for us, let me know.

7 Responses to “Media Tip Sheets”

  1. Suzy - June 2nd, 2009

    Hey, send me the tip sheet, Bri,


  2. Rashida - August 12th, 2009

    I’d like one too, Brian. Thanks!


  3. An introduction to higher education PR | The PR Practitioner - September 1st, 2009

    […] ·  Monitoring: Monitor articles that were published and monitor the breaking news. Monitoring breaking news falls under media relations, one thing leads to another. As a PR pro you need to be in front of the news so you can leverage your professor or school’s expertise and provide sources for the media. Have multiple experts available that can talk about different angles on the same topic, why not create a media tip sheet? […]

  4. Lynne - April 9th, 2010

    I’d love a copy as well! I also wonder how my school might get more PR coverage. We have decent relationships with the local media, but that’s really the only coverage we get. As we have a president who favors PR over paid media, I really could use some good advice on boosting our presence (note: I’m not a PR person. I’m marketing strategy and research…so I desperately need some thoughts!).



  5. Vickie Chiu - November 8th, 2010

    Thanks for this. Would love to see the tip sheet!



  6. Sam H - December 20th, 2010


    I’d love to see the tip sheet too, please.

    Thank you!



  7. Laura - January 5th, 2011

    Interesting – I would like to see the tip sheet.

    Thank you!


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