The journalists are coming!
Journalists commonly refer to the PR sector as “The Dark Side.” The newspapers they are working for are shrinking and it’s not a secret (circulation, budgets, and staff size). People prefer quick hits on the Internet over long print publication stories.
Frank Washkuch of PR Week cites journalists turn into PR flacks because of the better pay, steadier hours, and a more attractive career path.
Locally, Chris Cassacchia of the Phoenix Business Journal wrote an article a few months back outlining reporters moves from the Republic and East Valley Tribune. It’s funny though, he chose not to mention any of his former coworkers who have left the business to turn into flacks.
It’s great for a corporate company to hire a former journalist turned PR pro because the new PR pro knows exactly what a journalist wants to hear.
In reality, with more journalists switching over to PR this means more competition for the mid level positions in our industry.
By the way, three of my colleagues are former journalists…