Archive for October, 2009

Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need […]

A “typical day” in PR

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Usually twice a month I receive e-mails from PR students. Some have questions about the industry; others have to interview a practitioner. No matter what type of inquiry I receive, the most common question asked is “can you describe a typical day in public relations?”
The answer is I can’t.
Every day presents a new task. As […]

Is your boss on Twitter?

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I’m not a comic strip fan, but I thought this was funny. This goes to show how mainstream Twitter has become – it’s in Dilbert.

*comic strip courtesy of Dilbert.com

The Office tackles crisis communication

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Communication professionals should watch the 2007 episode of The Office “Product Recall.” The episode shows Dunder-Mifflin (the company featured on the television show) in crisis communication mode.
I know I’m a little late to the game, but I saw the episode for the first time last night. In the episode, an inappropriate watermark is printed on […]