Archive for April, 2009

PR Webinars: Helpful or harmful?

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I receive weekly e-mails about upcoming webinars that are supposed to teach me the newest and best practices in the industry. I’m usually busy (work, work, work) and cannot attend, but in the past year I participated in a handful.
I attended a really good webinar a month or two ago that featured TopRank’s CEO Lee Odden. This was […]

Minor vs. major mistakes in Public Relations

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It’s never ok to make a mistake in PR. For the purpose of this post, well and reality – let’s say there are minor mistakes and major mistakes. A minor mistake may be an accidental typo. Not a biggie (depending on where the typo is), we all make them once in a while. Hopefully the […]

Your expert “in a down economy”

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I’m sure you know by now the world’s economy is in the front of everyone’s minds and on A1 daily (if you still read the newspaper). The economy is everywhere in the news. PR pros are asking themselves, “How does my expert make a difference in a down economy?”
PR pros are finding ways to relate […]