Archive for March, 2009

Guest Post: Marketing is most sought-after skill, say employers

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Kay Ross is a Hong Kong-based marketing consultant, copywriter and editor – her company is Kay Ross Marketing. She’s also a Visiting Lecturer at Hong Kong Polytechnic University, teaching an undergraduate course in “Effective Marketing and PR Writing”. Tweet her good at http://twitter.com/kayross. 
 

Note to PR students: If you want to get a job after you […]

Bruce Cooper returns to KPNX

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A little over a month after his son went missing, KPNX’s Bruce Cooper returned to co-anchor “Sports Tonight.” In the shows opening minute Cooper thanked his family at KPNX and people all over the country who showed their support for his family. Once Cooper got into the show, his smile shined through the TV set […]

You’re here to learn

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Check out Sydney Owen’s blog post “Brian Camen on: You’re here to learn” where I give tips to soon to be PR graduates. She has a great blog series featuring pros giving advice to almost graduates.

When someone close to a PR pro gets laid off

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There is no doubt that the economy is a hot topic right now. The unemployment rate in February was 8.1%, up from 4.8% a year ago. I don’t think people truly understand how bad it really is until the company they work for makes lay offs or  someone close to you gets laid off.
Recently a […]

Can you handle being a No. 1 seed?

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There are no tips for success or shortcuts in this post. The objective of this post is to make you think. 
It’s March madness time. Not just on the court, but at your job. You are half way between your mid-year and your annual review. It’s time to ask yourself, how have you preformed?  Are you happy […]

Guest Post: Media relations lessons from ‘Romeo and Juliet’

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This guest post comes from Daryl James, former newspaper editor and reporter turned communications pro.  Daryl also contributed the post, “If newspaper editors taught media relations” to The PR Practitioner. 
Pop quiz: What story has more news value … an apartment fire on Tuesday morning or the same apartment fire on Saturday morning? In a typical week, the […]

PR Students: Research before reaching out

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Occasionally I receive e-mails from college students who are fans of my blog or have general PR questions. I feel I relate well with college students since I am only two years removed. Most e-mails are some form of the general question, “how can I position myself better to break into the industry?”
Like many PR […]