Archive for February, 2009

Guest Post: Stand up to your client

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This guest post comes from Carol Sunnucks, a senior corporate communications director based in Glendale, Arizona. Prior to working in corporate communications,  Carol was a journalist for over twenty years.
 
I know this may seem rudimentary to most of us, but I was reminded of it today and thought I’d take a moment to bring it […]

Guest Post: If newspaper editors taught media relations

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This guest post comes from Daryl James, former newspaper editor and reporter turned communications pro.  Daryl also taught news writing as an adjunct professor at ASU’s Walter Cronkite School of Journalism and Mass Communication in 2007 and 2008.
 
I never studied PR, so I don’t know what they teach in school about the proper way to write a news […]

The outdated PR textbook

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A week ago was the first time in two years I really cleaned my closet. It was  time for me to throw out college papers and empty boxes. One thing I found on the bottom of my closet was one of my old PR textbooks from college, Public Relations: The Profession and the Practice.

I started reading […]

Public Relations Planning

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Earlier this week I tweeted the following question to my followers:
What’s one thing about PR you really enjoy doing/practicing, but disliked when you first started?
The majority of responses involved PR planning. I can see why young PR pros might not enjoy planning. Sometimes it can be tedious and time consuming. I personally don’t feel that […]

Media relations: Be a Resource

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I’ve been thinking about media relations a lot lately.
Looking around the blogosphere I stumbled on Flack Rabbit. The blog post discussed media relations. The post said attitude and approach are key factors in media relations. If you are arrogant towards a reporter, you may be exposed all over the internet. 
Next I came across David Mulllen’s blog […]

Tips for busy media relations days

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I have experienced both busy and slow periods while dealing with the media. Last Tuesday, Wednesday and Thursday brought the busiest three days I have ever experienced in regards to receiving calls and e-mails from media outlets.
To name a few (in no specific order) CNN, Fox Business Network, Fox News, Wall Street Journal, Fortune Magazine, Arizona Republic, Phoenix […]