Archive for July, 2008

The journalists are coming!

Tweet
Journalists commonly refer to the PR sector as “The Dark Side.” The newspapers they are working for are shrinking and it’s not a secret (circulation, budgets, and staff size). People prefer quick hits on the Internet over long print publication stories.
Frank Washkuch of PR Week cites journalists turn into PR flacks because of the better pay, steadier […]

Do’s and don’ts if you’re new to PR

Tweet
In my first year of work I’ve accomplished a lot. I’m not doing the typical entry-level PR work that most at my level do. I was thrown in at the deep end and I’ve been treading water just fine. I get to communicate w/ major local, national and international outlets on a daily basis. But […]