Archive for the ‘Trends’ Category

The Office tackles crisis communication

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Communication professionals should watch the 2007 episode of The Office “Product Recall.” The episode shows Dunder-Mifflin (the company featured on the television show) in crisis communication mode.
I know I’m a little late to the game, but I saw the episode for the first time last night. In the episode, an inappropriate watermark is printed on […]

Guest Post: PR reps. prepared for Kennedy’s death

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This is an anonymous guest post. The author wanted to remain anonymous due to his/her position.

Events such as arrests, illness and extramarital affairs can be nightmares for a PR practitioner. However, if you’re not prepared, the worst can be the death of a client. It is very unlikely that you will ever have to […]

Technology Addiction Takes Over 21st Century

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Do PR and marketing pros suffer from an internet problem, addiction or disorder? I wrote a guest post on “Spotlight on Marketing,” a blog by Hong Kong-based marketing consultant & coach, editor, copywriter, performer and healer Kay Ross.
Check it out:  “Technology Addiction Takes Over 21st Century“

The I want it right now generation

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This generation will forever be known as the I want it right now generation. Want to read a book? There’s no need to go to the library, purchase a Kindle.  Need to connect with someone? Some people prefer Facebook chat or Tweeting as opposed to the traditional phone call. Want to find out more info […]

A year of blogging about PR and Social Media

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Today is my one year anniversary of blogging about public relations and social media trends.
I want to take this opportunity to repost some of my favorite blog posts that I have written as well as post your favorites. I’d also like to thank my guest bloggers from this past year (Kay Ross, Daryl James, and […]

Twitter News: Real or Fake?

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In the past few months, Twitter has been a main source for breaking news. Unfortunately, like news broadcasts, most of the breaking news is negative. The question remains, who can you trust for your news on Twitter?
Some time before Michael Jackson was officially pronounced dead, he was already dead according to the Global Associated News. […]

Guest Post: Marketing is most sought-after skill, say employers

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Kay Ross is a Hong Kong-based marketing consultant, copywriter and editor – her company is Kay Ross Marketing. She’s also a Visiting Lecturer at Hong Kong Polytechnic University, teaching an undergraduate course in “Effective Marketing and PR Writing”. Tweet her good at http://twitter.com/kayross. 
 

Note to PR students: If you want to get a job after you […]

The outdated PR textbook

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A week ago was the first time in two years I really cleaned my closet. It was  time for me to throw out college papers and empty boxes. One thing I found on the bottom of my closet was one of my old PR textbooks from college, Public Relations: The Profession and the Practice.

I started reading […]

Win FREE PR or a PAID PR internship

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Attention companies and students:
Award winning agency MWW Group is giving away 3 months of PR services worth $30,000 to an organization and a three-month, $5,000 internship at any of their offices to an individual.
Did a light bulb just go on in your head?
Good. It should have. Here is what you have to do:
Provide a 100 […]

Your Tweets as a sidebar in a newspaper…

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Would this be the complete opposite of traditional journalism…?
Your tweets on the sidebar of a story in a newspaper – unedited.
Personally I haven’t seen it happen yet, but it’s inevitably going to happen sooner then we think. There are already a ton of journalists tweeting and there are even stories about what people are tweeting about. […]