Archive for the ‘Trends’ Category
Brands advertise online presence everywhere
Links to social media are everywhere. From branded merchandise to bathroom stalls to restaurant receipts. Where is the most creative or unusual place you have seen a brand advertise their social media presence?
Teens sprung by Formspring.me
Ask your friends anything and remain completely anonymous. Asking questions isn’t a new concept, but Formspring.me (launched in Nov. 2009) has taken this concept and placed it online.
And it’s a hit, especially among teens.
Twenty-five percent of the sites visitors are under the age of 18. The site has averaged over 1 million teen visitors for [...]
Coupon Web sites hot internet item
This isn’t anything new. Consumers love deals. Bloggers run the internet. Companies always try to find innovative ways to drive business.
Put all these together and you have one hot internet trend – deals of the day Web sites. Some are the Web sites only offer deals in major U.S. cities, others are internet based.
Groupon.com
BuyWithMe.com
LivingSocial.com
Woot.com
All of [...]
Bill Gates bursts onto Twitter
Around 3 p.m. EST Bill Gates officially became a member of the Twitter community. His number of followers was increasing by the hundreds every minute. The PR Practitioner has a minute by minute breakdown of the amount of followers he has and lists he was part of from earlier today. He gained 5,345 followers between [...]
Companies pay you to talk and tweet about them
Attention companies: Kim Kardashian will tweet about your product for a mere $10,000 (per tweet).
Attention companies: If you provide excellent customer service and I enjoy using your product, I’ll do it for free!
I’ve never used Web sites such as PayPerTweet.com or PayPerPost.com, but it’s more and more evident that others do. I think it’s great [...]
Social media for your special occasion
Photographer – Check
DJ – Check
Videographer- Check
Social Media Consultant – ????
It’s no secret that if companies don’t have social media presence already, they have severely fallen behind. It’s also not a secret that individuals use the social media site Twitter to express their thoughts on everything, from everywhere (such as the bathroom, the park and work).
I [...]
Getting creative: making a video resume
More and more people seem to be looking for employment. The unemployment rate in October 2009 was 9.5% of the labor force in the U.S. (14.3% in Michigan!). Job seekers will do anything to be creative and get the attention of a hiring manager. One creative, but not so new way to grab the attention [...]
Conferences: Share with me, don’t talk at me
Last week I attended the AACSB Building B-School Symposium in Scottsdale, Arizona. This conference was different than most. Besides it being exclusively for higher education communicators and development folks (the people who ask for donations), 60% of it was simply sharing best practices.
Each participant was asked to fill out a questionnaire before hand and was [...]
The Office tackles crisis communication
Communication professionals should watch the 2007 episode of The Office “Product Recall.” The episode shows Dunder-Mifflin (the company featured on the television show) in crisis communication mode.
I know I’m a little late to the game, but I saw the episode for the first time last night. In the episode, an inappropriate watermark is printed on [...]
Guest Post: PR reps. prepared for Kennedy’s death
This is an anonymous guest post. The author wanted to remain anonymous due to his/her position.
Events such as arrests, illness and extramarital affairs can be nightmares for a PR practitioner. However, if you’re not prepared, the worst can be the death of a client. It is very unlikely that you will ever have to [...]
