Archive for the ‘Professional Development’ Category

Making the Transition – Corporate to Agency

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I worked on the corporate (or client) side for about the first three years out of college. People often refer to the non-agency side as the corporate or client side. For this post, corporate is my word choice because the organization I was employed by handled everything in-house, didn’t have an AOR or utilize an […]

Guest Post: Young pros can benefit from freelancing

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Andre Willis is a freelance marketer and full-time job seeker. A native of Missouri, he now resides in Tempe, AZ after graduating from Arizona State University in 2008. Visit AndreWillis.com to read his blog, and follow him on Twitter at twitter.com/andrewillis.
Despite signs of economic recovery, the unemployment rate in the United States is still alarmingly high. […]

Corporate/Client vs. Agency PR

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Now that I’ve been on both sides of Public Relations, I highly recommend young PR pros gain experience both on the agency side as well as corporate/client side. It’s important to have a diverse portfolio when you’re young in your career.
More info to come in a future post about my thoughts and experiences about both […]

Tackling the Transition: From PR student to pro

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I was recently interviewed in an article “From a PR Intern to a PR Professional: Tackling the Transition” for Platform Online Magazine.
Transitioning from intern to a full-time professional can be tough. As I’ve preached many times on this blog before, it’s all about the progress you make. Entry-level employees aren’t expected to be perfect, but you […]

Thoughts on “Social Pollination”

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Social Pollination by Monica O’Brien is an easy to read book that can help small businesses effectively utilize social media. This 224 page book focuses on small businesses, but O’Brien’s book can also be applied to your own personal brand.
A few of the chapters that really stood out to me as a reader were “The […]

Guest Post: Job search tips from a recent PR grad

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Claire Newton Ford graduated from Brigham Young University in April 2009.  A native of northwest Oregon, she now lives in Phoenix where she is a Public Relations Assistant at Thunderbird School of Global Management.
Who could have predicted that April 2009 would be one of the worst times to graduate from college? I figured my private […]

Guest Post on PRSA’s New Pros Blog

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I wrote a guest post on PRSA’s New Pros blog, “The mistake I stopped making.” The post is about a mistake that I made when I first entered the full-time workforce. PRSA’s New Pros blog is a great resource for new professionals and college students focusing on PR.

Nine factors that determine news value

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It’s always important to be reminded of the basics. Earlier this week I sat in on a presentation for new newspaper writers. The presenter went over the basics of news writing and what journalists should look for when thinking of stories.
The following are nine major factors that determine news value. As PR practitioners, we need […]

A “typical day” in PR

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Usually twice a month I receive e-mails from PR students. Some have questions about the industry; others have to interview a practitioner. No matter what type of inquiry I receive, the most common question asked is “can you describe a typical day in public relations?”
The answer is I can’t.
Every day presents a new task. As […]

Throwing away your PR sins?

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Yesterday was Yom Kippur, one of the holiest days in the Jewish calendar. On this High Holiday, Jew’s go to temple and throw away their sins from the past year.
As I sat in temple, I think to myself – how do PR pros throw away their PR sins? How can PR pros be forgiven for the […]